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nickgusset Shizzlehurst 14 Jun 16 2.17pm | |
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Originally posted by Stuk
Dove was successful before that campaign. It used fit, naked women to achieve it's market position. IIRC it was even one of the few TV adverts to have shown actual nudity. You used the phrase 'normal' so you must have a definition of it? That obesity is prevalent it doesn't make that the norm, or that it should become to be seen as the norm. I told you of it's success, now don't be lazy again. Back up your assertion with some facts and figures. I notice you've declined to find the reply you accused me of also. Funny that.
If you want to prove your point about the other advert being more successful, then do so. You also ascertained that the tube advert (I can't even remember what company it was for, so it's had a massive impact on me!)showed a normal woman. How is she normal in relation to the general population. Interesting that Dove actually chose to change the models they used so it would be more meaningful to most people as they could relate to it. To be fair, we're probably both as bad as each other. Edited by nickgusset (14 Jun 2016 2.25pm)
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Part Time James 14 Jun 16 2.23pm | |
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Originally posted by nickgusset
If you want to prove your point about the other advert being more successful, then do so. You also ascertained that the tube advert (I can't even remember what company it was for, so it's had a massive impact on me!)showed a normal woman. How is she normal in relation to the general population. Interesting that Dove actually chose to change the models they used so it would be more meaningful to most people as they could relate to it. To be fair, we're probably both as bad as each other. Edited by nickgusset (14 Jun 2016 2.20pm) Two legs, two arms, two eyes and a bumhole. Perhaps that was a facetious answer. Sorry. Unlike me.
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nickgusset Shizzlehurst 14 Jun 16 2.27pm | |
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Originally posted by Part Time James
Two legs, two arms, two eyes and a bumhole. Perhaps that was a facetious answer. Sorry. Unlike me. Always bumholes with you isn't it.
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Part Time James 14 Jun 16 2.33pm | |
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Originally posted by nickgusset
Always bumholes with you isn't it. I was going to say minge but it was a bit crude for this site.
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nickgusset Shizzlehurst 14 Jun 16 2.42pm | |
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Originally posted by Part Time James
I was going to say minge but it was a bit crude for this site. lady garden? Front botton? Flange?
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blackpalacefan 14 Jun 16 2.46pm | |
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if it was photoshopping i can see a reason for this but there is nothing wrong with looking after your body. banning that on posters is censoring a healthy way of living.
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nickgusset Shizzlehurst 14 Jun 16 2.54pm | |
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Originally posted by blackpalacefan
if it was photoshopping i can see a reason for this but there is nothing wrong with looking after your body. banning that on posters is censoring a healthy way of living. The ban is not just about this one advert.
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Stuk Top half 14 Jun 16 2.59pm | |
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Originally posted by nickgusset
If you want to prove your point about the other advert being more successful, then do so. You also ascertained that the tube advert (I can't even remember what company it was for, so it's had a massive impact on me!)showed a normal woman. How is she normal in relation to the general population. Interesting that Dove actually chose to change the models they used so it would be more meaningful to most people as they could relate to it. To be fair, we're probably both as bad as each other. Edited by nickgusset (14 Jun 2016 2.25pm) That less than 20K campaign made them millions and turned them into a global brand, from a local start-up company of about 1-2 years old. That you can't remember it doesn't matter, the media do and they keep on giving it more and more publicity. The company representatives were on all the major channels being interviewed about it, for free. Sadiq Khan has just given them another enormous free boost by picking on it for no good reason. She is normal in that she has a perfectly healthy BMI and the ASA confirmed this. If she wasn't in the bikini you'd probably just think, decent looking girl. No surgical enhancements or photoshop required. This Global nutrition report [Link] I've just read about it also states exactly what I did earlier about not allowing obesity to become the new normal. Co-chairman Lawrence Haddad said: "We now live in a world where being malnourished is the new normal. I would say Dove were doing nothing more than extending their market appeal. It's clever but it's not done to champion bigger women, it's to make more money and widen market share. We might be defining success differently, but I did state a few times that I meant pound for pound. The return on investment.
Optimistic as ever |
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Part Time James 14 Jun 16 3.06pm | |
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Originally posted by blackpalacefan
if it was photoshopping i can see a reason for this but there is nothing wrong with looking after your body. banning that on posters is censoring a healthy way of living. Plus an advert for a nutrition product with a picture of a fat bird sat in front of the box might not sell the product quite so well. I'm sure that's a point that's already been made, but you don't see many car adverts depicting a fella pushing the car up a hill and swearing under his breath or holiday adverts where it is raining and the kids are being forced into an indoor game of ping pong.
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Part Time James 14 Jun 16 3.08pm | |
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I do accept the wider story though that some adverts don't necessarily require a skinny body image. I think the headline example with the nutrition product is one of those that a skinny lady in a bikini might be acceptable for.
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johnfirewall 14 Jun 16 3.28pm | |
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You can't have thin people and you can't depict fat people as the potential result of not using your product. Let's ban all health and fitness products. Seriously, how the fcuk do you advertise a gym? They all have fit people on the posters. Fashion models are far thinner. Edited by johnfirewall (14 Jun 2016 3.30pm)
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elgrande bedford 14 Jun 16 3.32pm | |
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S been said already...obesity is more much more of a problem than eating disorders( not that I am belittling anyone with an eating disorder,I think its really sad).
always a Norwood boy, where ever I live. |
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