Completely agree but we need to do that through education...which will simply take time and generations to water down.

Society is already far far more self aware (with regards to racism for example) and what you and I would have uttered as kids no more than 30years ago without thought we wouldn't now, but it will take time.

The one observation i'd make is where should the line be drawn? The issue raised on this thread is about Race which affects millions of people...but we're seeing more and more 'individuals' taking offence for personal and isolated issues that simply affect them and a minuscule number of others, and then calling for society to change in order to accommodate their values/wishes.

We have a lot of individuals speaking out on behalf of their 'race' and others speaking out for somebody elses 'race'. I suspect that they don't really care about monkeys but more about pushing their identity politics power trip.

So because of a few idiots you want to ban the monkey?

What next? Bananas? David Attenborough? Sigourney Weaver?

You don't ban the monkey you try your hardest to avoid giving the far right any chance of using the advert as a slur by not having the advert.

You see I see it the opposite way. The far right would thrive on the perceived antagonism.

If I were Black, which I'm not, I would wear the Monkey with pride and say fcuk you. I wouldn't let some brainless dickhead dictate my behaviour like if I wanted my kid to wear a particular item of clothing.

Easy for me to say maybe.

You have no clue (as usual). The modelling session and the copywriters who writer the ad are two completely divorced activities. There's no way the parents could have objected at the time; to them, their son was being photographed for an H&M catalog. It's only much, much later that some idiot decided to use a monkey reference for the ad.

And before you challenge my bona fides on this, my wife used to model for clothing catalogues, so I know from her stories how these things go. The models are treated like props, rushed in / rushed out, and have no say or even clue about how those photos will be used ultimately. Once they're paid for allowing their image to be taken, that image is no longer theirs - it belongs to whoever paid them for it.