Marketing is basically convincing someone to buy something that they don't necessarily need. I do it every day.

No it isn’t. It’s confidence trickery.

What a range of incredibly small minded and incredibly ill informed posts.

I would guess on here there are many people who like a range of Scotch, Gin, Rum, Cognac, Vodka brands or something similar. Take a look at how those brands have been developed globally over many years along with the brand franchises and values that are constantly reinforced. Success doesn't happen by accident nor are great consumer/other businesses - like Diageo, Pernod, Beam Suntory - built by chance. Consumer marketing professionals are at their heart.
Maybe that might make a few pause for thought although I have to say I am not optimistic!

Thanks for the reassurance that at least one here understands.

Strangely I worked extensively with Diageo over the development and successful launch of one of their major brands. Something that can now be found in almost every bar in the world. If ever there is an example of how marketing works and can transform a business, it’s Diageo. They started as The Gilbeys Gin Company, a small London Gin business but expanded by identifying new opportunities and making products like Baileys Irish Cream, then expanded by acquisition to become the biggest alcoholic drinks company in the world. It’s still British owned and managed.

Alcoholics the world over will be celebrating.

As I didn’t your surprise is ill judged.