The ticket prices through Palace were 8 for the cheapest seats, 0 or so for the ones near the pitch. Ridiculous for growing the game.

Incidentally, I think Palace have really missed the boat regarding marketing in the U.S. Certainly the top 6 clubs have historically continued to enjoy name recognition, thanks to the built-in bias in coverage in Britain and around the world. HOWEVER, in the past 10 years, general fan interest in the Prem has grown steadily in the U.S. thanks to both the continued growth in youth participation and to the explosion in online betting.

Palace enjoy the built-in advantages of:
1) American-friendly color branding
2) the great Eagle logo
3) the underdog appeal (which, despite Yank cockiness and bravado, is a huge part of American sports-fan character)
4) strong resonance with all things related to Ted Lasso, and
5) a location convenient for fans visiting the U.K. or, more importantly, those who've accumulated massive frequent-flyer miles. I have friends (Liverpool fans, sadly) who see 2-3 matches per season at Anfield simply because their business travel accumulates so much free mileage. They're not millionaires, just savvy travelers who fly cross-country regularly on business. That's 6000k real miles per trip, plus plenty of bonus miles.

I'm frankly surprised that Steve Parish & Co. haven't been aggressive at promotion in the U.S. A million pounds in adverts – or clever social-media campaigns – could yield merch sales that would turn a healthy profit and even grow Palace support worldwide. Missing out on the Ted Lasso phenomenon was unfortunate. Ah, well. I'm content with my club being a beloved underdog, bordering on a much-loved secret, though I do hope we'll become a permanent top-half-of-the-table club, always in the mix for Europe competition.