Justin thomas

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Justin thomas

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BlueJay UK 17 Jan 21 12.55am
Logically, Ralph Lauren can't and shouldn't be forced to sponsor individuals who behave in a way that they view as damaging to their brand, or that could change public perception of it. They link up with sports people due to the positive and aspirational aspects associated with that, and something like this is far and away from what they would've had in mind. I very much doubt that a comment like this said in frustration is something that Justin Thomas anticipated ever being broadcast to a wider audience. He's likely far more disappointed in himself (knowing that he's someone with a certain reach and influence) than whoever else we might chose to blame on his behalf. He's free to say what he likes, the advertiser is free to take their money elsewhere. He will likely be more concerned about his image with his own fans since people look upto him, and within the sport than losing out financially. I expect as consequence he will make more adult decisions going forward with regard to his personal conduct. Edited by BlueJay (17 Jan 2021 12.59am)
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BlueJay

UK 17 Jan 21 12.55am

Logically, Ralph Lauren can't and shouldn't be forced to sponsor individuals who behave in a way that they view as damaging to their brand, or that could change public perception of it. They link up with sports people due to the positive and aspirational aspects associated with that, and something like this is far and away from what they would've had in mind.

I very much doubt that a comment like this said in frustration is something that Justin Thomas anticipated ever being broadcast to a wider audience. He's likely far more disappointed in himself (knowing that he's someone with a certain reach and influence) than whoever else we might chose to blame on his behalf.

He's free to say what he likes, the advertiser is free to take their money elsewhere. He will likely be more concerned about his image with his own fans since people look upto him, and within the sport than losing out financially. I expect as consequence he will make more adult decisions going forward with regard to his personal conduct.

Edited by BlueJay (17 Jan 2021 12.59am)

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cryrst The garden of England 17 Jan 21 8.07am
Originally posted by SW19 CPFC Er... you do realise the context of this, right? It's not like he said it in earshot of a couple of members of the public walking down surrey street, now is it. What do you expect to happen – the commentator apologises and we all move on? The fact that it was clearly an automatic reaction which he said without thinking also adds even more on top – clearly part of a set of phrases he uses pretty often. He's probably a christian, so it makes sense. I would expect the viewing numbers at the time and post that run into the millions. Perfectly understandable that sponsors would pull or suspend contracts. Finally – the way you end your post implies that you think this sort of dross exits everyones mouth when annoyed or 'letting off steam'. Which is interesting. Ha ha to your last line. It must be very difficult to have such a perfect existence as yourself. I mean never making a mistake in your whole life. Oh thank you the great one! Edited by cryrst (17 Jan 2021 8.09am)
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cryrst

The garden of England 17 Jan 21 8.07am

Originally posted by SW19 CPFC

Er... you do realise the context of this, right?

It's not like he said it in earshot of a couple of members of the public walking down surrey street, now is it.

What do you expect to happen – the commentator apologises and we all move on? The fact that it was clearly an automatic reaction which he said without thinking also adds even more on top – clearly part of a set of phrases he uses pretty often. He's probably a christian, so it makes sense.

I would expect the viewing numbers at the time and post that run into the millions. Perfectly understandable that sponsors would pull or suspend contracts.

Finally – the way you end your post implies that you think this sort of dross exits everyones mouth when annoyed or 'letting off steam'. Which is interesting.

Ha ha to your last line. It must be very difficult to have such a perfect existence as yourself. I mean never making a mistake in your whole life.
Oh thank you the great one!

Edited by cryrst (17 Jan 2021 8.09am)

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The Dolphin 17 Jan 21 10.12am
The world is going mad. They don't care what he said but it is great publicity for them and shows everyone who takes offence to anything that this big corporation really cares. They actually do great things and are very philanthropic but one slip and that's it? If you delved into some of their stuff I suspect they would not always come up smelling of roses! Watch other sponsors follow suit just because! If Tiger Woods had said it his heyday I bet he would not have been dropped!
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The Dolphin

17 Jan 21 10.12am

The world is going mad.
They don't care what he said but it is great publicity for them and shows everyone who takes offence to anything that this big corporation really cares.
They actually do great things and are very philanthropic but one slip and that's it?
If you delved into some of their stuff I suspect they would not always come up smelling of roses!
Watch other sponsors follow suit just because!
If Tiger Woods had said it his heyday I bet he would not have been dropped!

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Rudi Hedman Caterham 17 Jan 21 10.18am
Originally posted by The Dolphin The world is going mad. They don't care what he said but it is great publicity for them and shows everyone who takes offence to anything that this big corporation really cares. They actually do great things and are very philanthropic but one slip and that's it? If you delved into some of their stuff I suspect they would not always come up smelling of roses! Watch other sponsors follow suit just because! If Tiger Woods had said it his heyday I bet he would not have been dropped! A company and its PR department/agency are like 2 completely different companies these days. If anyone owns a Ralph Lauren polo t-shirt then all you’ll need to do is check the label and where it was made for a clue. Edited by Rudi Hedman (17 Jan 2021 11.13am) COYP
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Rudi Hedman

Caterham 17 Jan 21 10.18am

Originally posted by The Dolphin

A company and its PR department/agency are like 2 completely different companies these days. If anyone owns a Ralph Lauren polo t-shirt then all you’ll need to do is check the label and where it was made for a clue.

Edited by Rudi Hedman (17 Jan 2021 11.13am)

COYP

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Goal Machine The Cronx 17 Jan 21 10.22am
Ralph Lauren should have sacked him after he wore a tie at The Open in 2017. That was probably more damaging to a fashion brand than his recent comment! Joking aside, he hasn’t really given RL much option other than to ditch him with a comment like that in this day and age.
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Goal Machine

The Cronx 17 Jan 21 10.22am

Ralph Lauren should have sacked him after he wore a tie at The Open in 2017.

That was probably more damaging to a fashion brand than his recent comment!

Joking aside, he hasn’t really given RL much option other than to ditch him with a comment like that in this day and age.

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Eaglecoops CR3 17 Jan 21 10.59am
Originally posted by The Dolphin The world is going mad. They don't care what he said but it is great publicity for them and shows everyone who takes offence to anything that this big corporation really cares. They actually do great things and are very philanthropic but one slip and that's it? If you delved into some of their stuff I suspect they would not always come up smelling of roses! Watch other sponsors follow suit just because! If Tiger Woods had said it his heyday I bet he would not have been dropped! This is the most sensible post I have read in response to this ridiculous situation. At the end of the day sponsors make more money from sponsoring players than the player does from wearing the shirt so who needs who more? They should all follow Justin Speith’s take on it who refuses to be logo’d up to the eyeballs and wears one manufacturers clothing because he finds it comfortable and for no other reason. The only players the sponsors want are the top 20 or so in the world and those players simply don’t need the money. If they find they are going to have to fall over themselves to apologise for a slip of the tongue here or there then they may decide the sponsorship deals are simply not worth it. Then let’s see how the big companies react.
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Eaglecoops

CR3 17 Jan 21 10.59am

Originally posted by The Dolphin

This is the most sensible post I have read in response to this ridiculous situation. At the end of the day sponsors make more money from sponsoring players than the player does from wearing the shirt so who needs who more?

They should all follow Justin Speith’s take on it who refuses to be logo’d up to the eyeballs and wears one manufacturers clothing because he finds it comfortable and for no other reason.

The only players the sponsors want are the top 20 or so in the world and those players simply don’t need the money. If they find they are going to have to fall over themselves to apologise for a slip of the tongue here or there then they may decide the sponsorship deals are simply not worth it. Then let’s see how the big companies react.

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BlueJay UK 17 Jan 21 11.06am
Originally posted by The Dolphin The world is going mad. They don't care what he said but it is great publicity for them and shows everyone who takes offence to anything that this big corporation really cares. They actually do great things and are very philanthropic but one slip and that's it? If you delved into some of their stuff I suspect they would not always come up smelling of roses! Watch other sponsors follow suit just because! If Tiger Woods had said it his heyday I bet he would not have been dropped! Yes, maybe next week he'll start talking about how he's been "jewed down" and people will see him as a maverick in the sport and start frantically buying Ralph Lauren as result. As for Tiger Woods, various scandals engulfed him at one period of time and he lost tens of millions in sponsorship [Link] , with estimates in losses to shareholders into the billions [Link] Hence why these decisions get back in the first place. Point being these partnerships come about in a bid to enhance the reputation of a company not damage it. Edited by BlueJay (17 Jan 2021 11.07am)
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BlueJay

UK 17 Jan 21 11.06am

Originally posted by The Dolphin

The world is going mad.
They don't care what he said but it is great publicity for them and shows everyone who takes offence to anything that this big corporation really cares.
They actually do great things and are very philanthropic but one slip and that's it?
If you delved into some of their stuff I suspect they would not always come up smelling of roses!
Watch other sponsors follow suit just because!
If Tiger Woods had said it his heyday I bet he would not have been dropped!

Yes, maybe next week he'll start talking about how he's been "jewed down" and people will see him as a maverick in the sport and start frantically buying Ralph Lauren as result.

As for Tiger Woods, various scandals engulfed him at one period of time and he lost tens of millions in sponsorship [Link] , with estimates in losses to shareholders into the billions [Link]
Hence why these decisions get back in the first place.

Point being these partnerships come about in a bid to enhance the reputation of a company not damage it.

Edited by BlueJay (17 Jan 2021 11.07am)

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Eaglecoops CR3 17 Jan 21 11.11am
Originally posted by BlueJay Yes, maybe next week he'll start talking about how he's been "jewed down" and people will see him as a maverick in the sport and start frantically buying Ralph Lauren as result. As for Tiger Woods, various scandals engulfed him at one period of time and he lost tens of millions in sponsorship [Link] , with estimates in losses to shareholders into the billions [Link] Hence why these decisions get back in the first place. Point being these partnerships come about in a bid to enhance the reputation of a company not damage it. Edited by BlueJay (17 Jan 2021 11.07am) People are people, more the fool the companies.
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Eaglecoops

CR3 17 Jan 21 11.11am

Originally posted by BlueJay

Yes, maybe next week he'll start talking about how he's been "jewed down" and people will see him as a maverick in the sport and start frantically buying Ralph Lauren as result.

Point being these partnerships come about in a bid to enhance the reputation of a company not damage it.

Edited by BlueJay (17 Jan 2021 11.07am)

People are people, more the fool the companies.

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BlueJay UK 17 Jan 21 11.13am
Originally posted by Eaglecoops At the end of the day sponsors make more money from sponsoring players than the player does from wearing the shirt so who needs who more? Yes and consequently they lose more money when there is negative publicity or partnerships. They get to make this call, not him or Tiger Woods and not those detached from their business and advertising models. He's in a massively privileged person above the average individual to be handed millions by advertisers to begin with. If you make that deal with the $$$ devil you become as much brand as person, and so anything that feeds into the public perception of you good or bad, can impact that relationship. Edited by BlueJay (17 Jan 2021 11.21am)
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BlueJay

UK 17 Jan 21 11.13am

Originally posted by Eaglecoops

At the end of the day sponsors make more money from sponsoring players than the player does from wearing the shirt so who needs who more?

Yes and consequently they lose more money when there is negative publicity or partnerships. They get to make this call, not him or Tiger Woods and not those detached from their business and advertising models. He's in a massively privileged person above the average individual to be handed millions by advertisers to begin with. If you make that deal with the $$$ devil you become as much brand as person, and so anything that feeds into the public perception of you good or bad, can impact that relationship.

Edited by BlueJay (17 Jan 2021 11.21am)

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Eaglecoops CR3 17 Jan 21 11.21am
Originally posted by BlueJay Yes and consequently they lose more money when there is negative publicity or partnerships. They get to make this call, not him and not those who have no idea about their business of advertising models. He's in a massively privileged person above the average individual to be handed millions by advertisers to begin with. If you make that deal with the $$$ devil you become as much brand as person, and so anything that feeds into the public perception of you good or bad, can impact your earnings. Edited by BlueJay (17 Jan 2021 11.15am) I think you are missing the point. Top 20 golfers, even top 100 golfers don’t need the money. So what if an endorsement walks out the door. Like you say, it damages the brand more than the individual. They make their money playing golf, anything else is a bonus. They are not all of a sudden going to be crap at golf because they lose sponsors.
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Eaglecoops

CR3 17 Jan 21 11.21am

Originally posted by BlueJay

Yes and consequently they lose more money when there is negative publicity or partnerships. They get to make this call, not him and not those who have no idea about their business of advertising models. He's in a massively privileged person above the average individual to be handed millions by advertisers to begin with. If you make that deal with the $$$ devil you become as much brand as person, and so anything that feeds into the public perception of you good or bad, can impact your earnings.

Edited by BlueJay (17 Jan 2021 11.15am)

I think you are missing the point. Top 20 golfers, even top 100 golfers don’t need the money. So what if an endorsement walks out the door. Like you say, it damages the brand more than the individual. They make their money playing golf, anything else is a bonus. They are not all of a sudden going to be crap at golf because they lose sponsors.

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BlueJay UK 17 Jan 21 11.38am
Originally posted by Eaglecoops I think you are missing the point. Top 20 golfers, even top 100 golfers don’t need the money. So what if an endorsement walks out the door. Like you say, it damages the brand more than the individual. They make their money playing golf, anything else is a bonus. They are not all of a sudden going to be crap at golf because they lose sponsors. I'm not saying it is the end of the world if they lose a sponsor, or that they need them. Their talent is a significant source of their income which is never a bad thing!
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BlueJay

UK 17 Jan 21 11.38am

Originally posted by Eaglecoops

I'm not saying it is the end of the world if they lose a sponsor, or that they need them. Their talent is a significant source of their income which is never a bad thing!

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cryrst The garden of England 17 Jan 21 4.40pm
Much like the media giants losing money because of what they did to trump; the same could happen here to RL. People are pissed with woke and people and companies trying to find a way to be offended. If someone burnt a top online to show their disgust would they be labelled as thomas has. This really is the thin end of a very large wedge. All of us will be the victim of woke eventually,even the very woke ones. Much irony is coming your way!
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cryrst

The garden of England 17 Jan 21 4.40pm

Much like the media giants losing money because of what they did to trump; the same could happen here to RL. People are pissed with woke and people and companies trying to find a way to be offended.
If someone burnt a top online to show their disgust would they be labelled as thomas has. This really is the thin end of a very large wedge. All of us will be the victim of woke eventually,even the very woke ones. Much irony is coming your way!

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